Absolutely — here’s a strong example of a creative risk, framed in a way that shows initiative, strategic thinking, and a successful outcome. You can adapt this for interviews, applications, or even as inspiration for your own story:
Creative Risk: Rebranding a Stagnant Product with a Bold New Identity
At a previous company, we had a product that was solid functionally but struggling with engagement and brand recognition. The original branding was safe, corporate, and—frankly—forgettable.
I proposed a full rebrand that completely shifted the visual identity, tone of voice, and messaging. Instead of professional and muted, I pitched something bold: vibrant colors, playful copy, and a more conversational tone that felt more human and relatable.
The Risk:
This was a major departure from our industry norms, and there was real concern that existing users or stakeholders might see it as unprofessional or off-brand. Some team members were hesitant, especially since we were a B2B company.
What I Did:
- I developed a small prototype campaign and user-tested it with both current and potential users.
- The response was overwhelmingly positive—people found it more engaging, more memorable, and more approachable.
- With data in hand, I convinced leadership to move forward with a phased rollout.
The Result:
- Engagement metrics went up significantly: click-through rates increased by 47% and product sign-ups jumped 30% in the first quarter post-rebrand.
- Internally, the brand started generating more pride and excitement among the team.
- The risk not only paid off—it reshaped how we approached product storytelling moving forward.
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